MBA in Digital Marketing, Trade and Sales
With the St Austin's International University, Master of Business Administration in Digital Marketing online program, gain a broad-based business background with an emphasis on real-world marketing applications. You will study forms of marketing and communication related to advertising, promotion, public relations, and publicity. Plus, deepen your knowledge of market research, analysis, communications, strategies, and more.
ONLINE12 Months
Overview
St Austin's University degreed faculty develop and design program curriculum, with many teaching both online and on campus. Faculty also apply outside work experience to uniquely engage students by sharing their own professional lessons learned and encouraging class discussion through examination of real-life scenarios.
Curriculum
- 01Students will be able to conduct market research for information, sampling, data collection, data analysis, interpretation, reporting; explain design implementation; and explain the qualitative methods of interviewing and focus groups
- 02Students will be able to design business-wide continuous improvement processes for regular review of branding and business activities; evaluate the social, ethical, and economic aspects of advertising and promotion; and implement needed change
- 03Students will be able to assess available methods for creating quantitative surveys that best identify the target audience and maximize response rates that can be analyzed and applied to marketing data to make data-driven decisions regarding the marketing mix
- 04Students will be able to assess consumer trends and business ethics in determining their potential impact on branding image and business success in the global environment, and describe media planning, strategy, and promotional programs
Career Opportunities
Upon completion of this marketing MBA program, you will gain the skills to thrive in marketing roles such as:Marketing ManagerBusiness Development/Sales DirectorProduct ManagerCorporate Development/Analyst/ManagerCommunications/Public Relations DirectorDirector of MarketingMarketing Research AnalystAccount DirectorChief Marketing OfficerConsultant
Admission Requirements
- Bachelor's degree in business administration or related field
- Two letters of recommendation one must be academic
- Most recent resume
- Application Fees
